Mobile Click-Through Rates Beat Out Traditional Browsers

A recent look at mobile and traditional browser click-through rates (CTR) by MediaMind showed that mobile appears to be getting more action. Specifics show that of 230 million impressions for one company, mobile CTR was .61%, while traditional was .07%. The reasoning, outside of accidental clicks , may be a new fascination with banner ads within mobile for users, which could be a connection of visually appealing graphics and animations.

Read more at Marketing Pilgrim.

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One Response to Mobile Click-Through Rates Beat Out Traditional Browsers

  1. Pingback: Why You Need to Think About Mobile Now | Mobile Springer Blog

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