If you’re looking for a few reasons to get into the mobile space, check out the following article on Mobile Marketing Watch from Kevin McGuire over at Motricity. These guys should definitely look into MobileSpringer.
Kevin lays out 5 reasons why every brand needs to think about mobile first. I found the most interesting reasons to be that more than 300 million people in the U.S. have a mobile phone. That’s staggering when there is only 312 million people in the U.S. total. Also, because mobile ads can be personalized, the click through rates are much higher, something we’ve pointed out in the past.
If you’re interested in hearing Kevin’s other reasons, you can visit here.